Figgy Boy Preserves

Figgy Boy Preserves is a small-batch preserves brand concept named after my dog, Fig. The logo builds the brand's personality around a visual pun: Fig's long floppy ears are drawn as figs, complete with green stems, making the mascot inseparable from the product. A muted plum palette pulls directly from the fruit, paired with warm, rounded type for a handmade, market-shelf feel.

Early jar mockups revealed legibility issues at label size, so I revised the palette and enlarged the mascot's features to hold up at small scale — the kind of production-driven refinement I bring to every identity project. Adobe Firefly supported the process for rapid mockup testing and ideation, with all final artwork designed and built in Illustrator.

Next up for the brand: label design, packaging, and — if Fig has his way — actual jam.